Student Interest Model - Advertising

These classes are recommended, not required. Recommended classes do not concern Levels A, D, and E as they are all required. See the UND catalog, Communication Program website (und.edu/dept/comm), or your advisor for more information.

Level B: Skills/Theory
(15-18 credits required, minimum of one course per category)

Community:

• 201 – Visual Communication · F, S
• 303 – Principles of Public Relations · F, S
• 341 – Advertising Creative Strategy · F

Information:

• 200 – Introduction to Media Writing · AM · F, S

Technology:

• 204 – Graphic Design · AM · F, S
• 306 – Advertising Media Planning · AM · S

Level C: Theory/Skills
(12-15 credits required, minimum of one course per category)

Community:

• 300 - Communication & Society (pre-req 102 or 103 or IC) F, S
• 301 – Psychology of Communication · AM or IC · S

Information:

• 313 – Persuasion · AM · S/2
• 404 – Advertising & Society · AM or IC · F
• 410 – Research Methods in Communication · AM or IC · S
• 461 – Political Communication · AM or IC · F/2

Technology:

• 406 – Media Consequences & Effects · AM or IC · F

Recommended Courses outside the Communication Program
(some may have pre-requisites, see Academic Catalog)

Marketing

• 305 Marketing Foundations
• 310 Consumer Behavior
• 311 Professional Selling
• 312 Advertising
• 412 Promotional Strategy

Sociology

• 361 Social Psychology

Psychology

• 111 Intro to Psychology
• 439 Cognitive Psychology

Key: F = Fall S = Spring SS = Summer /2 = Every other year AM = Admitted Major IC = Instructor Consent